Marketing Strategy Development and Training
Effective marketing is the lifeblood of any high growth company.
If your marketing does not influence customers and prospects to engage with your company and build a relationship that will lead to sale’s, then it has no value.
Brands are built by growing sales and your customer base.
Clear differentiation and effective marketing will significantly grow your business even in competitive markets and enable you to significantly increase customers, revenue and margin.
I have proven processes that can
- Build an enhanced Marketing plan that will address the changing needs of the market
- Understand your differentiation and value and develop a clear consistent message all your marketing and employees can deliver.
- Identify your core markets and target accounts – and how you will reach them.
- Deliver an ongoing multi-channel marketing plan that will utilise all appropriate channels to build relationships with potential customers and convert them when they are ready to buy.
- Develop marketing assets that will get you noticed and show leadership in a crowded market
- Introduce KPI’s to measure effectiveness of campaigns leading to more efficient use of budgets and personnel
- Greatly increase the quality of your leads.
- Review your pricing and services – are they still competitive – when did you last raise prices?